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So what does a CEO actually do? March 17, 2006

According to recent research some interesting aspects to being a C level executive have become apparent. The report discusses the various obvious aspects of being a CEO, developing and implementing corporate strategy for example. Interesting to me is the various communication aspects mentioned. The report details how analysts take into account the ability of a CEO to communicate and motivate employees when valuing a company.

How the analysts know a CEO is able to communicate and motivate employes or not, is not detailed unfortunately. That may seem like a strange question, but how the analysts view a CEO’s performance is going to be different than how the employees view it, and different again to how the shareholders view it. From my experience, it’s a rare company where all three groups share the same view of the CEO. This knowledge could be used to give the CEO another form of feedback to his or her performance and improve the overall business performance.

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