Ten Points to help in Selling with Powerpoint June 15, 2008
I’ve talked about PowerPoint before. I don’t like it so much, but many companies insist on using it for everything.
One such company I was recently working with used it for all sales presentations. That’s right; a ‘Death by PowerPoint Sales Pitch’.
I watched one of the presentations, and the sales guy came a distant second to the slides. This destroyed his sales abilities. He was a good salesman when able to interact directly with his clients, but stuck behind PowerPoint, he really struggled. Is it any wonder the companies sales were low?
In an ideal world, we wouldn’t be forced to use PowerPoint in our sales presentations. If we are, there are things we can do to improve the results we get.
So we sat down and devised a new set. This set used his sales skills directly in the presentation, with the slides to back him up. This slide set also used little known persuasion techniques from a variety of sources to improve his sales results.
So what did we do? Here is a list of what and why…
1. Each slide is given a unique headline that describes a benefit to the client in one single sentence. This benefit is then expanded within the slide itself. The only time you’d mention a feature is if in direct reference to the benefit the client gets. Some example titles might be:
- Increase your customer satisfaction by 32%
- How XYZ can increase your IT hardware ROI
- Decrease downtime by at least 22%
2. These headlines are written in an active voice. Drop the cold wet fish of business language and use active, first person language. Doing this actively involves the readers brain, and keeps their attention longer.
3. Make the slides about the client, not about you or your company. How can your product and service help the client directly? They don’t care about you or your product and service. They only care about how you can help them.
4. Each slide is to have no more than 5 bullet points (Each point written in active, first person language). The reason for 5 points only, is because there are volumes of research on how the human mind can only deal with 7 +/- 2 chunks of information. Some people in the room might be able to deal with 9, but the actual decision maker might only be able to deal with 5. Why risk it?
5. Each and every slide and each and every point of every slide must defer to the sales person to explain and expand on. If the points are well written, everyone in the room with is waiting with anticipation for the sales person to discuss it.
6. If you must read the slides out loud, then use a laser pointer so people can follow along. Otherwise they’ll be reading at different speeds, and starting to get annoyed as you fight directly with their own reading style.
7. This goes for every sales situation, but get excited! Your excitement in the slides will be directly transferred to your listeners. If you are sitting at a desk, watching your laptop, it’s hard to get excited. You might have to stand up and move around.
8. Make sure your regular set of objections are covered somewhere in the slides! The more regular, the sooner you cover it.
9. Have different endings to your presentation. There is a well known adage in sales; “When the customer is sold, stop selling”. It’s difficult to do this with another 15 PowerPoint slides remaining. Within PowerPoint you can create a web site like structure, so instead of going from one slide to the next, you can jump around. Giving more details on a direct benefit the client is interested in, and skipping the ones they’re not.
10. On each slide as the last point, ask a question that is answered by ‘yes’. This can help test for closing and uncover objections on each slide.
Bonus Extra
11. Use pictures. If you can’t find a good picture that describes what you want, then use a picture of a face. Humans are hard wired to recognize and respond to faces. Doing so will keep attention focused and make the slides more memorable.
There are a few more subtle methods we used that were directly related to his client’s problems, but these should get you started on redesign.
Any other ideas or pointers you have used to get good results?
Meeting the objections in meetings May 20, 2008
Part of the work I’m passionate about is helping teams work better together. Some time ago I was working with an IT company that had a great team, “…if only Peter wouldn’t shoot down every idea.” (Once again, names are changed to protect the guilty.)
So there I am, Tuesday morning, watching my first meeting. I don’t remember what they were talking about specifically, but it had something to do with a client problem.
Someone offers a suggestion for a solution, and Peter immediately jumps in and says that it won’t work because of this, this and this.
Everyone at the table rolls their eyes. They’d been through this before. Yet I’m fascinated that someone could come up with so many examples of why it wouldn’t work so fast (and this guy was fast!)
This cycle goes on for a bit. Problem, suggested solution, Peter shooting it down in flames.
After about the fifth iteration I jump in and thank Peter for his input. This shocks him as he’s treated like, and acts like an outcast. I don’t think he’d ever been thanked for shooting down other people ideas. Then I go on to say that his comments are not just important, but critical to success. Now I have the entire table shocked.
I continue to Peter, “And, you’re jumping in too soon. You need to allow the potential solutions that are being offered to be fully formed before you offer your feedback. Hold off until they’ve finished their entire suggestion, or to put it another way, give them enough rope to hang themselves. ” Peter smiles at this. Everyone else was too shocked to comment.
Still, the rest of the meeting, Peter is responding differently, taking his time, allowing a solution to be presented and he would point out a specific problem, with only part of the solution (and thus improving the eventual solution). The team is suddenly more effective. And after a few more subtle changes to do with accountability, they are working together nicely.
Many meetings have this issue; Not a Peter, but a disorganised sequence.
Just like calling someone on the phone, you have to type in the right sequence of numbers to get the person you want. It’s the same with meetings. With the right meeting sequence, you can have a meeting achieve agreement in much less time (and have influence over which side that agreement is on), reach decisions faster, and best of all, shorten the length of the meeting!
Why is it… March 22, 2008
… That all photos of meetings have smiling people?
As one of the final steps for putting together my Stress Reduction Book, I went searching through istockphoto.com for some pictures.
One of the pictures I’m after is a meeting in progress. Every single picture is of happy smiling people having fun. No one is bored, no one is looking at their watch or staring out the window. The only exception are are a few notable, obviously joke photos. Now I’ll admit I’ve been in a few enjoyable meetings, but they are very rare.
So why are all the photos trying to depict something that goes against almost everyone’s ideas of a meeting?
Technorati Tags: Business, CEO, Change, Decisions, Leadership, Meetings, Psychology, Stress
How do you make decisions? March 18, 2008
If you are like most people, you don’t know the process you go through to make a decision. It happens quickly, naturally, and without our awareness.
The easiest ways to discover how you make a decision, is to take 4 of your friends out to dinner.
When you are handed a menu, place it closed in front of you and watch your friends. Notice how one might ask what someone else is going to have. Notice another might read through every item. Another might glance at the menu and close it. The fourth will do something different.
Once they have made their choice, pick on one of your friends with these questions. (I’ll leave the decision of which one to pick up to you, but if you’ve worked with me before, you’ll know my selection criteria).
“What have you chosen?” Listen closely to the answer. They will likely tell you everything about their decision process. Once they finish, ask:
“What made you choose that?” And again listen to their answer.
If you’re lucky, they’ll say something like “I looked through the menu till I found the dish I had before,” or “I opened the menu and picked the first thing I noticed.” If you’re unlucky, they’ll give you a long rambling story about their childhood. Both will tell you how they made that decision.
Now comes the real challenge. Pick up your menu and use their method to choose food for yourself. This doesn’t mean choose the same dish (although you might). If they choose something they have had before, then you do the same. If they choose the first thing they see, do the same.
Doing this can give you a powerful insight into your own decision method (and might have you eating something new - always a bonus!).
So after doing this, what does that get you?
- It gives you skills to notice someone else’s decision method. This in itself is useful for sales, negotiation, business or making your partner happy because if you know how someone makes a decision, simply give them the information they need to make the decision you want.
- You get insight into your own process. Even though you are only choosing what to eat, the chances are this is the same process you go through to pick a car, house, shoes or a pen.
- You now have another way to make a choice. Chances are you may not like this new method - thats ok, you don’t have to use it. You can keep it in your back pocket when you want a change, or are faced with a very difficult decision.
Notice how the people around you make decisions. Notice how you make your own decisions.
Technorati Tags: Business, CEO, Decisions, Group Dynamics, Learning, Management, Motivation, Negotiation, Persuasion, Psychology, Sales
The reason to control stress February 12, 2008
Stress may be triggered by external events such as having a short timeframe, being yelled at by a customer, or giving an important presentation. It is your interpretation of the event or situation that will ultimately cause you to feel the mental and physical stress or anxiety.
Now, not all stress is bad stress. Stress is a part of everyday life. In the right amount, stress helps you focus better and achieve what you want. Stress can help you be more alert, motivated, and gain a competitive edge. However, non-stop stress is debilitating and will interfere with performance. In the worst situations, it can even kill you!
Stress occurs as a response to an event that you view as threatening. Imagine driving your car at 200 KPH on a windy road. Under the right amount of stress, you switch on your full potential. Under too much stress you crack under the pressure.
The sooner you can recognize the signs stress, the faster you can react and keep in under control.
So, how do you know when you need to hit the kill switch on stress?
There are three main areas where changes can occur under stress: (1) Physical, (2) Mental or Emotional, and (3) Behavioral.
Physical changes when under stress may include dry mouth, tense muscles, pounding heart rate, cold or clammy hands, headache, sweating, and a feeling of butterflies in the stomach. You probably feel these to some extent if you have an important presentation. These are the signs that your body is ready for the challenge.
Mentally you feel stress when you begin to worry excessively about results, make poor decisions, have a limited attention span, make mental errors, and are forgetful.
Other behavior signs of stress include talking faster than normal, biting one’s nails, restlessness, hyperactivity, insomnia, distractibility, and trembling.
By themselves, these signs may not even slow you down. These signs can stay around, and compound. This starts a chronic stress situation, you will seem tired, restless, and feel out of control. If this continues, more problematic physical issues might start.
The important lesson is that you can learn when helpful stress turns into harmful stress and be able to cope effectively. Bring that harmful stress back under control and be able to perform at your best. The key for you is to be aware of these signs and make the adjustments needed when you feel anxiety, tension, or stress. You can learn the skills needed to keep the balance, relax when you want, and stop the overwhelming stress.
If you’d like to know more, you can join in the survey, and then read more about stress reduction methods.
Technorati Tags: Business, Change, Psychology, Stress
Stress migraine and how to survive it. January 21, 2008
This is the conversation I had with a client recently after he took two days off work.
Me: “So what caused you to take time off work?”
Him: “A massive migraine. I couldn’t think or move.”
Me: “Do you get migraines often?”
Him: “Not often. But it’s been a repeating cycle for the past 20 years or so.”
Me: “Repeating cycle?”
Him: “Yeah. I get over stressed and I get hit with a migraine.”
Me: “Good to know.”
He looks at me with an expression of “What the hell are you thinking?”
Me: “Think about it. You are very stressed and stress can kill. Your body knows this. Your body also knows a great way to alleviate this level of stress. You call it a migraine. You might not like it, but your body knows it works.”
Him: “I don’t understand what you mean.”
Me: “Think of this migraine as a message. A message that is impossible to ignore.”
Him: “Heh. It’d be better if I got a less painful message.”
Me: “Yeah it would be good if that happened. When was the very first hint that a migraine was coming?”
Him: “That morning, when someone handed me their resignation. I felt a twinge in my neck here.”
Me: “Good to know. What did you do when you noticed that twinge?”
Him: “I ignored it.”
Me: “Uh huh. Has there ever been a time when you felt the first hint of a migraine, but it didn’t happen?”
Him: “Yes.”
Me: “What did you do to stop it coming on?”
Him: “I immediately took that afternoon off and went to the beach.”
Me: “Great! Now there is nothing we can do with that last migraine, but we can ensure you don’t have another in future.”
Him: “How so?”
Me: “Quite simple. Next time you feel that first twinge, take time off.”
Him: “I might not be able to do that, there might be too much work on.”
Me: “Well then, you have to weigh up the options. An afternoon off and no migraine, or two days off with a migraine.”
Him: “Ah.”
Me: “See, you do get a less painful message before you get a migraine. In fact I’m sure you get other messages even before that twinge. It’s just that you ignore those ones too.”
Him: “So how do I know what those messages are?”
Me: “Think about all your other migraine events. What are the common feelings or sensations that occur before all of them? They might be an hour, a day, a week or even months in advance. These will be those whispered messages to listen for before your body starts yelling.”
Technorati Tags: Brain, Stress
How to get a meeting back on track December 17, 2007
If you have sat in more than two meetings, you’ve had the experience of someone or something that distracts the meeting off onto other areas.
Might be the game of golf, might be the failing company. Who knows.
If you want to bring it back to the agenda, there is a very simple and effective formula.
I Notice …, which Means …, Can we ….
First say, “I notice…”
Describe what you see. No evaluation, no demands, no anger. At it’s simplest it’s “I notice that we’ve moved off the agenda.”
Then say, “I’m concerned…”
State what this observation means to you, the team, the meeting, the general state of the environment. Again, the simple observation is “I’m concerned we won’t cover everything on the agenda.”
Finally, “Can we…”
State what you want to happen next. Most likely what happens next is to have that talk after the meeting. It might be to table that idea for another meeting. If you don’t know what the next step is, you can even ask the group what can be done.
Using this method will save time, effort and frustration. Not to mention ensure the meetings stay on time and on track.
Technorati Tags: Business, Communication, Group Dynamics, Leadership, Management, Meetings, Persuasion, Productivity
5 steps to becoming a manager or leader December 6, 2007
Leaders are born and made. Like any skill it takes time, effort and attention to improve.
The following 5 steps can be used to build not only your leadership (or parenting, or work, or employee, or management) skills, but also the coherence of your team, and those around you.
1. Make your clear goal and instructions.
Make your goals clear and give reasons. Once you’ve done this, ask for questions. You can find what I think are the questions to ask here. If you screw this step up (and many people do) it undermines your leadership and damages your teams ability to do their job.
2. Establish open communication.
This is commonly called the ‘open door policy’. Allow everyone to come to your with their problems. That doesn’t mean you fix the problem, just that you are at least aware and can act. Having open communication gives you direct feedback to ensure you don’t fall into one of the biggest risks of leadership.
3. Act quickly with problems.
This shows everyone how to deal with problems. Everyone in your team looks to the leaders how to act. If you float around, unable to make a decision, it will kill morale and confidence. The problems you avoid get bigger. You are a leader, and leaders solves problems and remove limits.
4. Insist the team report all the news.
Good and bad. If you get only good news, you are unable to fix the problems. If you get only problems, you also damage morale by not celebrating the wins. And the worst case is when you get no news.
5. Use crisis as a method to develop people.
If a crisis happens, don’t take the problem from the person. Help them solve it. Help them find the opportunity in crisis. Help them develop, design and implement good solutions. This helps you, as they are able to be comfortable and deal with bigger problems in the future, and also give them more confidence in you as a leader.
Through using these 5 points you are leading by example and doing what the very best leaders are renowned for; Developing the people around them.
Technorati Tags: Business, CEO, Communication, Leadership, Management, Team building
Ultimate question of team management November 13, 2007
If you are a leader, then this is the simplest question that will get you the best results to keep your teams working well together. Ask it, and your team will love you. Skip it and you might never know about how bad the team is.
Did you hire the right person?
In February 2007 a manager asked me for some advice. A few weeks prior he had hired a new person and thought they were a great fit into the office. Even though this new person was hired to take the pressure off, it didn’t seem to make any difference. The manager was asking me how he could update the procedures to make things work more efficiently. As usual, I asked him a question in response, “What do your team members say?”
“I don’t know,” He replied. “I’ve not asked them.”
I looked at him, he stared back. Then he got up and started asking people in the office. Five minutes later he returned with the answer. The new guy was just not working out.
Ask this question when you add a new person to your team. This question will quickly identify if the new person fits within the team, is disruptive, supportive, negative or positive for the team. The question will allow you to find out if you made the right decision in hiring the new person faster than any other method I know. Discover if they really can integrate into and improve the group dynamics.
Use it as a pressure gauge
Ask the question at least once a week as a gauge on how well the team is working together. Ask it of different people within the group - as each person will have a different answer. With each answer, you’ll be able to build a complete picture of the social dynamics within the team.
Build a complete picture of your Group Dynamics
It is a very simple question with many many answers. Each time you ask the question, the answers will be different. Ask it when the group is under pressure, ask it when they have free time. Ask when a new person joins the team or when someone leaves.
I know I’ve labored the point somewhat, but I don’t think I can express any better how important this question is to running an effective team. The question can be asked in any form, but the most common is:
“What do you think about [insert the name of another member of the team]?”
Encourage their self interest
Make it clear when you ask the question, that you want their personal opinion. Some will tell you that so-and-so is disruptive, argumentative and difficult to deal with. This information is pure gold! If everyone in the team says the same, you may well have a problem. If only one person says it, you have something different.
Ask them all!
In July of 2007 I had one manager almost destroy his team by asking this question only to one member. The team saw this, and reacted like most people - by ostracizing the ’snitch’. The team started having secret meetings and private email communications. Make sure you ask every member of the team, about every other member of the team. If you skip one, you run the risk of causing a similar situation.
Technorati Tags: Business, CEO, Change, Communication, Group Dynamics, Leadership, Management, Productivity, Team building
The worst position to be in is September 30, 2007
When you are making mistakes, and no body is pointing these mistakes out to you.
What this really means that the people around you have given up on you. They might have tried to point out mistakes in the past, but have learnt that it makes no difference. So they keep these thoughts to themselves.
If you can’t accept or don’t get feedback, then it’ll be just like not watering your household plants. You’ll live for a time but eventually you’ll wither and die.
Technorati Tags: CEO, Change, Communication, Leadership, Management
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